HubSpot Alternatives for Small Business: 9 CRMs Compared

Every price below was checked on the vendor's pricing page on October 5, 2026, in US dollars, billed yearly unless noted, before tax and add-ons. We list what each CRM costs a real 5-person team, what it does well, where it falls short and who should pick it. No invented scores or test results.

Why small teams look for a HubSpot alternative

• The jump after Starter is steep. Sales Hub Professional is $90 per seat per month with a required one-time $1,500 onboarding fee; Enterprise is $150 per seat with $3,500 onboarding.
• Promotional prices end. On October 5, 2026 HubSpot showed Starter at $7 per seat as a limited-time offer for new customers. The list price is $20 per seat.
• AI runs on credits. Starter includes 500 HubSpot Credits a month and extra credits cost $0.01 each, so AI spend changes with usage.
• The free CRM is small. It allows up to 2 users and 1,000 contacts.

HubSpot pricing in 2026

HubSpot alternatives compared

What 5 users pay per month

List prices on Oct 5, 2026. The cheapest plan is not always enough: check contact limits, pipelines and automations for your team before you compare totals.

The 9 best HubSpot alternatives

1. CRMsoftware.pro: best when your leads start as chats

This is our product. It combines an AI chat and voice agent for your website with a sales CRM: pipelines, deals, quotes, invoices, e-sign, payment links and bookings with calendar sync.

• Price: Free (3 users, 1 pipeline); Launch $19/mo for 8 users and 3 pipelines; Growth $49 for 20 users and unlimited pipelines; Scale $99 for 50 users. Monthly billing: $24, $59, $119.
• Pros: users included; AI answers, qualifies and books without a separate chatbot tool; WhatsApp, Telegram, Instagram, Messenger and Slack from Launch.
• Cons: no email marketing suite like HubSpot Marketing Hub; HubSpot and Salesforce sync and the API start on Scale; smaller app ecosystem.
• Best for: service businesses, agencies and SaaS teams whose pipeline starts on the website or in messengers.

2. Zoho CRM: best overall value

Zoho CRM is free for 3 users. Standard is $14 per user per month billed yearly ($20 monthly), Professional $23 ($35) and Enterprise $40 ($50).

• Pros: deep customization; large suite of connected Zoho apps; AI agents from Professional.
• Cons: more setup than HubSpot; the free edition limits workflow rules.
• Best for: growing teams that want HubSpot-level depth for less.

3. Pipedrive: best visual sales pipeline

Pipedrive Lite is $14 per seat per month billed yearly, Growth $39, Premium $59 and Ultimate $79. Chatbot, live chat and web forms (LeadBooster) are included from Premium or sold as an add-on from $32.50.

• Pros: clean deal board; activity-based selling; 14-day trial without a card.
• Cons: per-seat billing; marketing and lead capture are add-ons on lower plans.
• Best for: small sales teams that live in their pipeline. Compare more options in our Pipedrive alternatives guide.

4. Salesforce Starter Suite: best path into Salesforce

Starter Suite is $25 per user per month, billed monthly or yearly, with a 30-day trial. The Free Suite covers 2 users. Pro Suite is $100 per user per month on an annual contract.

• Pros: sales, service and marketing basics with a long upgrade path.
• Cons: the most expensive entry here for 5 users; real-time chat and the app marketplace come with Pro Suite.
• Best for: teams that expect to grow into Salesforce.

5. Freshsales: best low per-user price

Freshsales Growth is $9 per user per month billed yearly, Pro $39 and Enterprise $59, with a 21-day trial. The Freddy AI Agent costs $49 per 100 sessions.

• Pros: contacts, deals, email, phone and chat in one tool at a low entry price.
• Cons: no free plan on the pricing page today; AI sessions are extra.
• Best for: small teams that want built-in calling and email on a budget.

6. monday CRM: best for monday.com teams

monday CRM Basic is $12 per seat per month billed yearly ($18 monthly), Standard $17 and Pro $28, with a 3-seat minimum.

• Pros: flexible boards; projects and sales in one workspace.
• Cons: Basic is limited to 1,000 contacts and deals; automations start on Standard.
• Best for: teams that already run projects in monday.com.

7. Less Annoying CRM: best for simplicity

One plan, $15 per user per month, with a 30-day trial and no tiers.

• Pros: very easy to learn; unlimited pipelines and custom fields.
• Cons: no AI features or live chat listed on the pricing page.
• Best for: very small teams moving off spreadsheets.

8. Bitrix24: best flat price for an all-in-one workspace

Bitrix24 Basic is $49 per month billed yearly ($69 monthly) for 5 users; Standard is $99 for 50 users. There is a free plan and a 15-day trial.

• Pros: CRM, tasks, chat and contact center for one organization price.
• Cons: many modules mean more setup; sales automation starts on Professional.
• Best for: teams that want to replace several tools at once.

9. EngageBay: best budget HubSpot look-alike

EngageBay's CRM and sales plan starts at $11.95 per user per month billed yearly ($12.99 monthly) for 500 contacts. The free plan allows up to 15 members and 250 contacts.

• Pros: marketing, sales and service modules similar to HubSpot's layout; generous free seats.
• Cons: low contact limits on entry plans.
• Best for: very small businesses that like HubSpot's all-in-one idea but not its price.

Free HubSpot alternatives

How to choose

Moving off HubSpot also changes your commission and margin math. Our free sales commission calculator helps you rebuild payouts in the new CRM. See also our guide to the best affordable CRMs for small business.

Sources

• Pricing pages checked Oct 5, 2026: HubSpot Sales Hub, HubSpot free tools, Zoho CRM editions, Pipedrive, Salesforce small business suites, Freshsales, monday CRM, Less Annoying CRM, Bitrix24, EngageBay, CRMsoftware.pro.